About Us

For nearly two decades, First 5 San Francisco has invested in San Francisco’s youngest children, their families, and the providers who work on their behalf. First 5 San Francisco receives local and state funds that it invests back into the community through more than 200 community grant programs dedicated to the well-being of children and families.


We believe that the best way to create a fairer and more equitable city is to make sure that every baby and young child has what he or she needs to grow and learn. In order to effectively close the divide that persists within our city, all of our initiatives weave together complementary strategies intended to increase access to and raise the quality of valuable services. We focus on strength-based, equity-focused programs that build on families’ abilities and are inclusive of those most in need. We also prioritize programs and services that are backed by solid research and evaluation.


It is a distinct honor for First 5 San Francisco to serve as the City department responsible for launching and leading ambitious initiatives that fundamentally transform the system of support for babies, young children, and their families. As we move into our third decade, we look forward to building upon our success to create innovative new strategies that help San Francisco’s youngest children thrive. We believe there is no better time than now to build a better future for children and families in San Francisco.

Our mission

The mission of First 5 San Francisco is to advance a shared commitment to support young children, from birth to five, and their families with abundant opportunities to be healthy, to learn, and to grow.

Our vision

All children, birth to five, will be safe, healthy, and thrive in supportive, nurturing, and loving families and communities. They will start school eager to learn and grow with confidence and connections to families, community, and society.

Our Funding Sources

First 5 San Francisco, the state First 5 commission, and other county First 5 commissions were created in 1998 through the passage of Proposition 10, which established a tax of fifty cents on every tobacco product sold. Nearly $500 million in annual revenue comes from this tax. This revenue is distributed to First 5 California to support statewide education and outreach programs, and to First 5 Commissions in each county for local programs. County commissions are funded in proportion to their regional birth rate. First 5 San Francisco receives approximately $6 million annually in Proposition 10 funds.

Strategic Plan 2016 - 2021

First 5 San Francisco’s Strategic Plan will guide our work from 2016 to 2021. Our strategic plan reinforces successful strategies from the past and present while moving the organization in new and exciting directions.

Our Strategic Investments

First 5 San Francisco invests in the coordination and alignment of programs and systems that directly affect young children and their families. By improving San Francisco’s health, early education, family support, and other services, we are helping to ensure that the youngest San Franciscans benefit from the best services and support our city has to offer.